So, you’ve finally listened to that little voice telling you to follow your dreams and become a home stager and redesigner. You paid your tuition, completed your program and framed your certificate. You did it! You are finally on your way to having an exciting career in design. Now all you need to do is start your own business and find your first client.
This may seem like an insurmountable task. Starting a business is not for the faint of heart! However, with a little thought and planning you will feel more confident. Here are some helpful tips to get you on your way.
- Reserve your domain name first.
Make sure when you are choosing a name for your business you check to make sure that the domain is available for the name you wish to use. You don’t want to make the mistake of registering your business with the government only to find out that the domain name is unavailable.
- Build a stunning website.
One of the most powerful marketing tools you will have will be your website. It will be the home of your portfolio, where potential clients can find out more about you and where they can interact with your brand 24/7. If you don’t possess the necessary skills to create your own site, you will need to invest in having this created for you by a competent web designer.
This will likely be one of the most expensive steps to starting your own business. However, in a visual business like staging you need to represent your business professionally online.
- Network with realtors in your desired area.
Realtors are the lifeblood of a stager’s business. Do some research and make a list of some realtors you would like to work with. Invite them for coffee to discuss a mutually beneficial business relationship.
- Design business cards that compliment your brand and have them printed in large quantities.
If you are serious about promoting your business, you will need more business cards than you think; 500 is a good number to start with. You never know when you might meet someone who is interested in your services or knows someone who needs your help. A business card contains all pertinent contact information and should be designed to reflect your company style.
- Create a one-page business plan.
A business plan doesn’t need to be overly formal or long unless you are planning to approach lenders and partners with it. This business plan is for you. It is a roadmap for you to use to guide you through the days and weeks ahead.
A business should at least contain these three elements:
- What you are wanting to achieve with your business.
- How you are going to find your clients. What marketing strategies you will implement.
- How much money you will need to start your business and what you are expecting to earn from your business.
These are just a few ideas to help you get your business started. With a little preparation, you will be on your way to having the business of your dreams.