The Number of Open Houses is declining…

One of the resources that I use to keep updated with the real estate market, and what is going on with the NAR (National Association of Realtors) is through a website called Active Rain. It’s a blog site so there are thousands of members, thousands of articles and lots of great topics.

I just read a blog titled: It’s Time For Realtors to Stand Firm on Not Doing Open Houses written by Lee Morof, Associate Broker/Attorney in Birmingham, Michigan. He is with Re/Max Showcase Homes. You can read the full article from this link

It’s a great article and while he does have some very good points we know that not all areas in North America face the same concerns about Open Houses as others. You can read more about the CONS in his article.

What I found really interesting are these statistics:

Every year I order the results of the National Association of Realtors (NAR) Survey of Home Buyers and Sellers. I am particularly interested in How the Buyer Found His or Her Home in the last year because that determines where my marketing efforts will go to sell the homes that I list. Because the numbers pertaining to open houses are so dismal, it is no longer a category in the survey results. I do understand that open houses were more successful before personal computers and the internet but now, approximately:

90% of buyers begin their home search on the internet
36% will find their home on the internet
36% will find their home through the help of a realtor,
12% from a yard sign
6% from a friend, neighbor or a relative.

That covers ninety percent. Another 5%, will purchase new construction from a home builder or the builder’s agent.

And because of the internet availability as a resource this is precisely why homes need to be staged so that the MLS photos look FANTASTIC! That is what will attract a potential buyer. As PRES home stagers it is critical that the realtors we have strategic alliances with know the value of a staged home.

Colleen McClure
Colleen McClure Administrator & Proud owner of PRES Staging® - Expert Home Stager. When I was very young I began drawing interiors, it just came naturally. When I work with a client now, I see the finished project completed in my minds-eye as they explain how they would love to see their space created. I am able to provide sketches on the spot of their vision so this invokes client confidence and excitement for the project from the inception through to the brilliant manifestation – How Fun! When the economy did not support the luxury of home improvements, other passions led me to full-time work as a career counsellor. I very much enjoyed assisting people one-on-one to discover their own talents but this was an arena where I would develop effective techniques in workshop design and group facilitation as well. This would lead to a ‘happy marriage’ as I would apply these skills and passions when I purchased PRES Staging® - The Professional Real Estate Staging Centre. It’s truly the greatest joy to inspire others to discover and hone their innate talents – To witness their emerging confidence while coaching them on design principals and providing them the tools to start and run their own Home Décor businesses for Redesign and Staging. If you’ve ever thought you might enjoy this line of work, or even to do it for yourself and friends, get in touch – Let’s chat!