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The Number of Open Houses is declining…

One of the resources that I use to keep updated with the real estate market, and what is going on with the NAR (National Association of Realtors) is through a website called Active Rain. It’s a blog site so there are thousands of members, thousands of articles and lots of great topics.

I just read a blog titled: It’s Time For Realtors to Stand Firm on Not Doing Open Houses written by Lee Morof, Associate Broker/Attorney in Birmingham, Michigan. He is with Re/Max Showcase Homes. You can read the full article from this link

It’s a great article and while he does have some very good points we know that not all areas in North America face the same concerns about Open Houses as others. You can read more about the CONS in his article.

What I found really interesting are these statistics:

Every year I order the results of the National Association of Realtors (NAR) Survey of Home Buyers and Sellers. I am particularly interested in How the Buyer Found His or Her Home in the last year because that determines where my marketing efforts will go to sell the homes that I list. Because the numbers pertaining to open houses are so dismal, it is no longer a category in the survey results. I do understand that open houses were more successful before personal computers and the internet but now, approximately:

90% of buyers begin their home search on the internet
36% will find their home on the internet
36% will find their home through the help of a realtor,
12% from a yard sign
6% from a friend, neighbor or a relative.

That covers ninety percent. Another 5%, will purchase new construction from a home builder or the builder’s agent.

And because of the internet availability as a resource this is precisely why homes need to be staged so that the MLS photos look FANTASTIC! That is what will attract a potential buyer. As PRES home stagers it is critical that the realtors we have strategic alliances with know the value of a staged home.

Colleen McClure
administrator
Proud owner of PRES Staging® and expert home stager. I naturally started drawing interiors when I was very young. I see finished projects completed in my minds-eye as the client explains to me how they would love to see their space created. I then can draw sketches quickly to produce this vision right then and there with the client. My creative talents led me to full time work as a career counsellor working with people, designing workshops, facilitating groups when the economy did not support the luxury of home improvements. My many talents in this field was a happy marriage to own PRES the Professional Real Estate Staging Centre. Helping others start and run their own home décor businesses for redesign and staging, learning design principals and building confidence brings me great joy and passion. Working with people and helping them make confident decisions comes easy to me.