marketing tool

How to Make Your Client Testimonials or Case Studies Work for YOU!

Testimonials or case studies are called ‘social proof’ that promote you in your business. They are a great marketing tool to use in your website, in any marketing materials such as business card, post cards, flyers, You Tube videos and even your enewsletter. When I was recently coaching a home…

Is it Time To Revisit Who Your Ideal Client Is?

It’s been my experience and observation in this business that your ‘Ideal Client’ will most likely change over time for one main reason: You have changed your business model so you have a new focus. Perhaps you have added or deleted some services. This is most likely because you have…