There are many ways to grow your reputation as an expert in any industry. If you want to be recognized as a ‘home staging expert’ there are some very specific strategies that you can implement to do this. In reality becoming an expert can sometimes be more about ‘perception’ than…
Whether you are just starting up your home staging business or you have been doing it for several years now, I know your mind can be a good influence on you sometimes, and sometimes the negative just won’t stop. I talk about ‘mindset’ a lot because if you have constant…
If your sales haven’t been exactly what you were expecting now that the first quarter of the year is over, is it possible that your customer service practices may have something to do with sales? You might think you are providing an acceptable level of customer service but what if…
For most solopreneur home stagers NETWORKING is one of your key marketing strategies because you do not have a ‘company’ working on your behalf. You now are responsible for finding ways to attract new potential clients to work with you. Are you joining networking groups where the members are your…
In many of my previous enewsletters I’ve talked about the ‘ups and downs’ of being a home staging entrepreneur. We all love to be successful because we feel like a WINNER. I invite you to examine what you do when something goes well for you. Perhaps it’s a new client…
I don’t know when you decided that you wanted to become a home staging entrepreneur or why you did but I do know that the ‘life of an entrepreneur’ is not necessarily an easy, steady climb to success. You may have thought it was going to be because you wanted…
Make no doubt about it, what your clients have to say about you is important information. You can learn from it and you can make changes if you need to. Testimonials are valuable tools to use in many of your marketing strategies. Some marketing experts prefer to use Case Studies…
Many new and seasoned home stagers think that they need to have every single marketing piece in place before they ever pick up the phone or attend a networking event to contact a prospect. They might even be thinking about doing a trade show coming up in a few months…
In preparing for my ezine this week I found a really interesting article posted in the Chicago Tribune called The Art and Psychology of Home Staging written by a Ph.D. graduate who became intrigued about the underlying psychology of staging. She and her fiancé were moving across the country and…
In today’s modern world we hear a lot about ‘mindset’ and how having a negative mindset which I call ‘mindfrick’ can leave us feeling defeated and deflated while having a positive mindset inspires and motivates us. It’s like having the ‘attitude of gratitude’ which the Law of Attraction keeps on…