School Trade Show Brings Great ROI for Cheri Dardano!

Always say YES to a ‘FREE or Almost Free’ marketing opportunity no matter how insignificant it might seem! I was coaching one of the PRES graduates Cheri Dardano of Chez Cheri and she mentioned that she had an opportunity to do participate in her daughter’s school trade show.  She didn’t know if she should do it or not and asked me what I thought. Needless to say I said “YES” great idea, tell me about it. She said it could be either out on the school football field if it was still a nice day or inside the gym if the weather wasn’t good. I was hoping that it would be inside as I felt she would have a little bit more captive audience there. Well it was in the gym and it only cost $20 for 4 hours of talking to parents and students who came by her little booth.

Part of the reason that this was a great opportunity is that Cheri had a chance to let the parents and other people know what she was now doing in her life. You see Cheri been a teacher (not at this school) and now she is a professional home stager and stylist. This was a great way for you to transition their thinking into the new Chez Cheri!

The best news of all – It went really well. She had one realtor in Vancouver encourage her to send in her  contact information to him, as well as a few parents (5) and teachers (3) who were very interested in getting her advice about furniture placements, colours, etc. Also two contracts for sewing cushions. And one contact for the lottery prize homes. So 10 potential jobs, and she had a lot of “Wow! Good for you. I didn’t know you did that!”


Cheri Dardano of Chez Cheri - mini trade show brings great ROI!!!
Colleen McClure
Colleen McClure Administrator & Proud owner of PRES Staging® - Expert Home Stager. When I was very young I began drawing interiors, it just came naturally. When I work with a client now, I see the finished project completed in my minds-eye as they explain how they would love to see their space created. I am able to provide sketches on the spot of their vision so this invokes client confidence and excitement for the project from the inception through to the brilliant manifestation – How Fun! When the economy did not support the luxury of home improvements, other passions led me to full-time work as a career counsellor. I very much enjoyed assisting people one-on-one to discover their own talents but this was an arena where I would develop effective techniques in workshop design and group facilitation as well. This would lead to a ‘happy marriage’ as I would apply these skills and passions when I purchased PRES Staging® - The Professional Real Estate Staging Centre. It’s truly the greatest joy to inspire others to discover and hone their innate talents – To witness their emerging confidence while coaching them on design principals and providing them the tools to start and run their own Home Décor businesses for Redesign and Staging. If you’ve ever thought you might enjoy this line of work, or even to do it for yourself and friends, get in touch – Let’s chat!