Always say YES to a ‘FREE or Almost Free’ marketing opportunity no matter how insignificant it might seem! I was coaching one of the PRES graduates Cheri Dardano of Chez Cheri and she mentioned that she had an opportunity to do participate in her daughter’s school trade show. She didn’t know if she should do it or not and asked me what I thought. Needless to say I said “YES” great idea, tell me about it. She said it could be either out on the school football field if it was still a nice day or inside the gym if the weather wasn’t good. I was hoping that it would be inside as I felt she would have a little bit more captive audience there. Well it was in the gym and it only cost $20 for 4 hours of talking to parents and students who came by her little booth.
Part of the reason that this was a great opportunity is that Cheri had a chance to let the parents and other people know what she was now doing in her life. You see Cheri been a teacher (not at this school) and now she is a professional home stager and stylist. This was a great way for you to transition their thinking into the new Chez Cheri!
The best news of all – It went really well. She had one realtor in Vancouver encourage her to send in her contact information to him, as well as a few parents (5) and teachers (3) who were very interested in getting her advice about furniture placements, colours, etc. Also two contracts for sewing cushions. And one contact for the lottery prize homes. So 10 potential jobs, and she had a lot of “Wow! Good for you. I didn’t know you did that!”