National Post: Home Staging Tips for the Home Seller Part 2

Check out this 5 Part Series of Home Staging Tips written for the National Post by Dana J. Smithers.

Part 2 Home Staging Tips for the Home Seller

So, you are about to put your home on the market, but you wonder how it is going to stand out against similar ones for sale.

Most home sellers don’t realize they can interview several real estate agents to decide whom they want to work with. I recommend choosing an agent who has sold similar properties in your neighbourhood. Ask people you know — and who have sold recently — for recommendations. Find out what they did and didn’t like about their agent.

When you meet with your potential realtor, ask for credentials, references (and follow up on them) and what kind of marketing plan they would use to sell your property. Select the one who will go beyond just putting your property photos on the MLS.

Most savvy realtors will be partnered with a professional home staging company and will offer to pay for the initial consultation with the stager. If they don’t, look for someone who does, and who will pay for the initial consultation and/or the home staging job.

Hiring a professional home stager is going to save you time, money and energy — especially if you are new to preparing your house for listing. Gone are the days when it was only about location. I’m not negating this is still a key criteria, but if there are two comparable properties in the “right” location, the one that’s staged will sell faster.

According to the U.S. National Association of Realtors, 80% of potential buyers view homes first on the internet, and 75% who searched the internet drive by the homes to view the ones they liked online. Insist your realtor only takes their photos once your property has been staged and looks fantastic.

Make sure your realtor keeps in touch with you and works in your best interest. They should take other agents on a tour of your property so it gets maximum exposure. Remember, they are working for you.

When you have showings, request feedback from your realtor about what visitors liked and didn’t like. If there is something you need to change and it is a reasonable request, then do it — keeping your return on investment in mind.

If you are selling your property yourself, do not make the mistake of hanging around when potential buyers come for a look. It makes them uncomfortable and less likely to take the time in your home that they would if you weren’t tagging along. Be there, but make yourself scarce. And if you have a vacant property, get it staged – empty homes do not sell well

Part 3 coming next!

Colleen McClure
Proud owner of PRES Staging® and expert home stager. I naturally started drawing interiors when I was very young. I see finished projects completed in my minds-eye as the client explains to me how they would love to see their space created. I then can draw sketches quickly to produce this vision right then and there with the client. My creative talents led me to full time work as a career counsellor working with people, designing workshops, facilitating groups when the economy did not support the luxury of home improvements. My many talents in this field was a happy marriage to own PRES the Professional Real Estate Staging Centre. Helping others start and run their own home décor businesses for redesign and staging, learning design principals and building confidence brings me great joy and passion. Working with people and helping them make confident decisions comes easy to me.