National Post Catch the Woman’s Eye for Selling Your Home Part 4

Check out this 4 Part Series of Home Staging Tips written for the National Post by Dana J. Smithers.

PART 4 Why You Want to Catch The Woman’s Eye When Selling

It’s a fact that women make 85% of the buying decisions in North America, so it makes sense to appeal to women when you are selling a home. Professional home stagers know just how to do this.

It starts with creating a great first impression, whether a potential female buyer first views your home on the internet or on a drive-by. Your home needs to look spacious, beautiful and contemporary — inside and out. It might seem trivial to say a home needs to be aesthetically appealing to the female buyer, but it is true, and maybe it sounds even more trivial to say it’s all about the accessories – but this is true!

Here are some great insider secrets women look for when they shop for a new home. Let’s look at each room as if it was a department in a store:

Bathrooms and Ensuites — Many women spend a lot of time in their bathroom and want it to have a spa look. Paint in a neutral, warm beige or a soft green; update light fixtures (pink lights makes skin look softer); put in new flooring; change the faucets. Bathroom accessories may include white fluffy towels, florals (faux orchids are great here) and a piece of calming art, a few candles. Use a bath mat only if you have a really large bathroom.

Kitchens – Women want them to be functional, clean, tidy and contemporary. Clear away all small appliances such as toaster and coffeemaker. Clear the counters and make sure the floor and appliances are spotless. Kitchen accessories may include some green plants or faux floral, a bowl of fruit (green apples are popular), a piece of food art, three bottles of sparkling water — and you’re done.

Dining Rooms – A dining room table, no more than four chairs and an area rug (if the flooring is hardwood or tile) will give a clean, inviting look to this room. Use a side table or buffet only if you have a large dining room. You want every room to look spacious. Chandeliers are the trend right now. Dining room accessories may include a table runner, a large centrepiece on the table, a piece of themed art, a vase with flowers.

Living Rooms/Family Rooms — many newer homes in Canada have eliminated the formal living room. However, if you are going to stage your living room and you have a family room, then please, no television in the formal living room. Create an inviting, calm space and, if possible, place your furniture in a parallel grouping in front of a fireplace. You don’t need more than a sofa and two chairs, end and coffee tables, area rug (only on hardwood/tiles; never over carpet) and some lamps. Living/family room accessories may include one or two pieces of landscape or abstract art, florals or large green plants, some candles and some contemporary vases or bowls. Mirrors are great for expanding a room size.

Master Bedrooms – What appeals to women in this room is great-looking bedding. Go for the hotel look and include luxurious fabrics with touch-me textures, lots of pillows for a pampered feeling, and a faux-fur throw to wrap it up. Two bedside tables with two lamps create a feng-shui equality in the room for the man and woman. Master bedroom accessories may include some contemporary art, trendy mirror and florals.

Other Bedrooms – Follow the same guidelines as you would a master bedroom but these rooms do not need to have the same level of luxury

I hope you have enjoyed learning “Home Staging Tips’ by Dana J. Smithers. If you apply them your home will stand out in the market which means a quicker sale for you and at the best price! Happy Selling!

Colleen McClure
Proud owner of PRES Staging® and expert home stager. I naturally started drawing interiors when I was very young. I see finished projects completed in my minds-eye as the client explains to me how they would love to see their space created. I then can draw sketches quickly to produce this vision right then and there with the client. My creative talents led me to full time work as a career counsellor working with people, designing workshops, facilitating groups when the economy did not support the luxury of home improvements. My many talents in this field was a happy marriage to own PRES the Professional Real Estate Staging Centre. Helping others start and run their own home décor businesses for redesign and staging, learning design principals and building confidence brings me great joy and passion. Working with people and helping them make confident decisions comes easy to me.