How to Attract More ‘Ideal’ Realtors…

Targeting Your Ideal ClientWe think we’re pretty safe in saying that most new home stagers want to accept any work that comes their way. They might think that anyone with a pulse or a check book is a good prospect, right?

Wrong for a number of reasons, but perhaps right because they will learn soon enough the type of realtor they want to avoid. We just call these ‘lessons’ and hopefully start to make better conscious choices about who we want to work with.

There are 3 steps to using what is called the ‘Law of Attraction – Deliberate Attraction’ process. Just have fun with this method and see what you do attract!

Step 1 – Identify Your Ideal Realtor

Make a list of the qualities you want in your ‘Ideal Realtor’. What seems to have brought the most success to home stagers in metropolitan areas working with realtors is to have 3 or 4 consistent, like-minded realtors who completely trust you and let you make the necessary decisions about staging. These are your ‘perfect ideal realtors’ – they pay on time, pay easily and happily, respect your company’s ability, praise your work to other realtors and clients, refer you often and never question what you have done.

You are part of their team and they also market your company in their promotional materials. They know they cannot succeed without you and your expertise. You have a meaningful, fulfilling relationship and you are their first call for home staging. They understand that if they have a client who is not happy with something that you have done, that you are prepared to sit down and discuss another solution for them. You are their ‘go-to home staging company’ and they also expect that every member of your team is as professional as you! Think of it as a ‘marriage’ that rocks!

If you live in a more rural area you may need to be working with many realtors depending on the market and the number of listings in your area. The same process applies. Determine what you want your ideal realtor to be like and focus on finding them.

Step 2 – Give Your Desire Attention

Once you have decided the characteristics of your ‘ideal realtor’ now it’s time to start praising them! You might even consider doing a Vision Board where you have photos of who you want to work with and some of their listings. Start engaging with them on social media sites such as Facebook, LinkedIn, Google Plus, Twitter (if they use it) and Active Rain.

Start connecting with them (not stalking) but get to know more about them personally and from a professional level. Where do they hang out? What networking groups do they belong to? Do they go to a club that you could join? Do you know someone who could make an introduction for you? Have you contacted a real estate office to see if you can do a talk there? And, most importantly IF you did a talk at a realtor office what was your follow up like? Did you follow up or give up? If you gave up your vibration is low and on the negative side and you will only attract more of the same.

Step 3 – Allowing Your Ideal Realtor Business Relationship to Manifest

If you are on social media a fair bit you have probably been reading some blog posts that are bad mouthing realtors! We see it in the blogs posts all the time and we would like you to STOP doing that unless you are happy spending your time, money and energy attracting realtors who don’t return your calls, don’t respect you, ask how high you can jump, don’t want to pay what you are asking for and prefer to have you feel that you are crazy asking for what you are worth!

Instead focus on what you want your realtor to be like and you must PRAISE YOUR REALTOR even if none exist YET! This is what ‘allowing’ means in the Law of Attraction. Put out there what you want and start to notice any evidence of where the realtors are starting to show up in your life now.

If you have a meeting with a realtor who does not want to pay what you are worth, thank them for your time, stick to your pricing and move along until you attract another realtor more suited to you. Every single time you meet a realtor, hear from a realtor, see a realtor’s picture – think a positive thought about them and tell yourself how much you would enjoy working with them.

You will be surprised at what starts to show up in your life. Here’s something to remember…you might not get exactly what you want right away (although you might) but stay positive about anything that comes your way. Everything has the potential to lead to you attracting and working with your ideal realtor.

Sometimes it’s good to keep a journal of all your efforts and see what you are attracting. When you find yourself feeling disheartened go to someone’s website or social media site who you really admire and know that they too had their ups and downs and YET…they made it. You can too!


Colleen McClure
Colleen McClure Administrator & Proud owner of PRES Staging® - Expert Home Stager. When I was very young I began drawing interiors, it just came naturally. When I work with a client now, I see the finished project completed in my minds-eye as they explain how they would love to see their space created. I am able to provide sketches on the spot of their vision so this invokes client confidence and excitement for the project from the inception through to the brilliant manifestation – How Fun! When the economy did not support the luxury of home improvements, other passions led me to full-time work as a career counsellor. I very much enjoyed assisting people one-on-one to discover their own talents but this was an arena where I would develop effective techniques in workshop design and group facilitation as well. This would lead to a ‘happy marriage’ as I would apply these skills and passions when I purchased PRES Staging® - The Professional Real Estate Staging Centre. It’s truly the greatest joy to inspire others to discover and hone their innate talents – To witness their emerging confidence while coaching them on design principals and providing them the tools to start and run their own Home Décor businesses for Redesign and Staging. If you’ve ever thought you might enjoy this line of work, or even to do it for yourself and friends, get in touch – Let’s chat!