Many new and seasoned home stagers think that they need to have every single marketing piece in place before they ever pick up the phone or attend a networking event to contact a prospect. They might even be thinking about doing a trade show coming up in a few months time but they actually haven’t done anything about it yet. The problem is they’re waiting to have their website totally finished along with their business cards and post cards. They’re waiting to see who else is at the trade show and thinking about what they might need, and if they want to do a talk, and if they did a talk they know they need to get it written, finished, practiced and create a great flyer or handout ready for the show. NOT REALLY!
If I’d waited to have all things absolutely perfectly in place and all written before I rolled out my 7 week PRES home staging home study teleseminar course, I never would have done my FREE call on ‘Taking the Fear Out of Selling!’ as an introduction to my new course. And yes, I know we had a few bloopers on the call but I didn’t let that stop me from moving forward. When I was looking at doing this course in the summer I took a deep breath, and went ahead and committed to the dates for the course. I knew this was the only way I would move forward.
When I am coaching home stagers, I make them commit to ‘finished dates’ for goals they want to accomplish. They could spend weeks and months on writing and rewriting their website text. They could avoid going to any networking events. They could avoid doing their first talk. But once I make them commit to a date of when they are going to launch their website, when they are going to their first networking event, when they are going to do their first talk – they panic first. And then you know what happens – MAGIC! All of a sudden the website is ‘Good Enough’ they know they can add or change things later, they have registered for their first networking event and they have presented a proposal for their first talk!
This is part of empowering yourself as an entrepreneur. It’s knowing and trusting that what you have to offer to your clients is actually pretty spectacular and so you don’t need to keep procrastinating to make everything ‘perfect’.
When you have this kind of an attitude shift of ‘this is good’, ‘this is really good’ and absolutely ‘Good Enough’ and take action steps to make it happen, it works every time! I could have dragged my feet forever on launching my new PRES homes staging home study course but I didn’t. I picked my dates, coordinated with my awesome team to make it happen and it did.