Do You Know Your Company’s Core Values?

It is not uncommon for small business owners to have occasion to doubt their value. It is natural for us to have ups and downs in business. During the ‘downs’ we often feel undervalued. The intention of this post is to give you a few tips on how to remain positive in your business even when you feel momentarily and monetarily undervalued!

It is really important to understand what YOU value in yourself and your home staging business. You need to know how you equate your ‘value’ to your ‘worth’. I often hear complaints like this from graduates of PRES staging and redesign training programs – my clients just don’t see the value of the work I do; why don’t they want to pay me what I am worth; why are they telling me what to do when I am doing the staging, etc. It is very common to associate ‘value’ with ‘worth’ in terms of money and not realize that this is only one part of the equation.

In researching the word ‘value’ I came across an article that talked about Aspired Values and Functional Values. See which ones resonate with your and your company’s values.

ASPIRED VALUES – WHAT you aspire to have FUNCTIONAL VALUES – HOW you attain aspired values
  • Achievement
  • Beauty
  • Contribution
  • Freedom
  • Health
  • Love
  • Partnership
  • Recognition
  • Spirituality
  • Wealth
  • Accountability
  • Autonomy
  • Competency
  • Creativity
  • Fairness
  • Flexibility
  • Honesty
  • Knowledge
  • Organization
  • Team

How Do You Stay Positive When You Feel Undervalued?  

A stager recently had an experience where she felt her services were being undervalued when a staging job went sideways. She had to ask herself why it went sideways and momentarily doubted that she should charge the monetary fee she had quoted. Eventually she realized that SHE was actually devaluing her expertise and came to her senses by asking herself some questions and talking honestly with the client.

You may find yourself in a situation where you are quoting for a staging job and the prospective client is not valuing your skills and talents. Here are a few things that might help you stay positive about your value and your worth regardless of the situation:

  • Look at everything that you bring to the table – you may be new to the home staging business or you may have been in the business for awhile. Regardless you have many talents and skills you bring to the table along with the investment you have made in learning your craft. Make a list of them along with your core values. Have them handy in your moments of doubt.
  • Ask yourself is this ‘fair market value’ for my work  – you know if you are charging a fair price for your services or not. If  your charges are fair then do not justify them. This may not be the right  client for you.
  • If something does go sideways how can you straighten it  out – breath, step back and think about what needs to be done to get back on track with the job. Perhaps it means making an adjustment of the original services offered, or revisiting the client expectations.
  • Keep open and honest communication flowing – while you may think your business is about staging homes, it really is  about relationships! The only way to create and maintain great relationships is with open communication. When you are in the midst of feeling doubt think about the value you know you are giving to this client. Let the client know what they receive from working with you. Great relationships are priceless and lead to more business opportunities.

The real bottom line comes down to you valuing yourself. The only way to really achieve what you want in your home staging business is to honestly look at our Core Values and see if they equal your True Worth. If they do, then stay the course, if not, revisit them until they are in alignment with each other.

Colleen McClure
Proud owner of PRES Staging® and expert home stager. I naturally started drawing interiors when I was very young. I see finished projects completed in my minds-eye as the client explains to me how they would love to see their space created. I then can draw sketches quickly to produce this vision right then and there with the client. My creative talents led me to full time work as a career counsellor working with people, designing workshops, facilitating groups when the economy did not support the luxury of home improvements. My many talents in this field was a happy marriage to own PRES the Professional Real Estate Staging Centre. Helping others start and run their own home décor businesses for redesign and staging, learning design principals and building confidence brings me great joy and passion. Working with people and helping them make confident decisions comes easy to me.