Make no doubt about it, what your clients have to say about you is important information. You can learn from it and you can make changes if you need to. Testimonials are valuable tools to use in many of your marketing strategies. Some marketing experts prefer to use Case Studies and they certainly have their value too.
When you request a testimonial from a client you are asking them to tell you about their experience using your services. It often has an emotional bent to it. A Case Study is more factual and usually provides more statistical information that supports someone’s route to success. It might also be called a Success Story.
All of these are good to use in your numerous marketing strategies such as writing blog posts on social media sites, putting in flyers or post cards, using them on the back of your business card, providing a rotating selection on your website, using them throughout a presentation and on-and-on the list goes. I think you get the idea. Whichever one you prefer the Raving Fan testimonial, the Case Study or the Success Story use them often as many of your prospects are making their decision whether or not they want to buy from you based on what other people have said about you.
Here are some TIPS to Getting Great RAVING FAN Testimonials:
- Timing – request your testimonial immediately after you have done the work.
- If you haven’t received a testimonial back after your first request write it for them and focus on what you would like the content to be about so that you are getting testimonials about different areas of your business.
- If appropriate let your clients know they may be featured in your enewsletter/ezine or other marketing materials (see Julie Urquhart below) because this just might be a good incentive because they get more exposure too!
- You can shorten your testimonials by using three dots like this…and then continue on. Keep the integrity of the comment though because that’s not yours to change!
- Since privacy is an issue in home staging, it’s best just to use the first name of the client and put the location of where they live if that is important for your branding.
- Thank your clients profusely for being kind enough to take time out of their busy schedule to write a testimonial for you.
- Put them on your Send Out Card list to keep in touch periodically as well.