There are many ways to grow your reputation as an expert in any industry. If you want to be recognized as a ‘home staging expert’ there are some very specific strategies that you can implement to do this. In reality becoming an expert can sometimes be more about ‘perception’ than actual fact. Some people do this through their marketing efforts by calling themselves ‘The Number 1 Home Staging Company’ or ‘The Experts To Meet All Your Needs’ . You could say something in your company profile like this ‘Together your team has 30 years of experience in preparing homes for selling’ and in reality ‘your team’ might consist of you and one or more contractors who have been doing their own homes for years and include this in their ‘total years of experience’. So, you can see there are many ways at being a perceived home staging expert. I’m not saying what is ‘right or wrong’ I’m just giving you examples.
Whether you are just starting out in the industry or you have been in it for awhile now, you can use these 3 secrets to build your reputation locally. If you want to franchise your business then you want to think bigger picture nationally and internationally.
3 Secrets To Becoming a Home Staging Expert…
Establishing a great reputation as a reliable and professional home staging company is your foundation to becoming a home staging expert. While you don’t really need years and years of experience, you do need to be able to deliver on your promises to your clients. This will give you confidence and also get you ‘word of mouth referrals’ as part of your unpaid sales force!
To fast track and build your reputation this is what I suggest you do:
1. WRITING articles, earticles, blogs, free reports, ebooks or books. Provide high-content high-value information that your ideal client would be interested in knowing about. You can do this for local or national posts and do it consistently. Sign up for other people’s enewsletters and social media sites so you become part of the home staging expert community. And if writing is not something you re good at you can either a)hire a copy writer whom you will meet networking or b) make comments on other people’s submissions. You can agree or disagree about what someone else has written and do it consistently so people will start to see your name often. Making comments or guest blogging are two effective ways to get yourself recognized – and recognition eventually leads you into being perceived as an expert.
2. PRESENTING – you can do this individually or with a group but however you chose, get yourself known to the public through office realtor talks, library talks, home show talks, trade show talks – any talk will do whether there are 100s of attendees or only a few. No one needs to know how many people you attracted just the fact that you did it is the first step! Get some great testimonials from your attendees and use those everywhere you can e.g. your website, your business cards, post cards, flyers, etc. It’s not about bragging from an ego perspective, it’s about letting people know that you have a solution to their problems and you have the social proof through testimonials. You might belong to a home staging association and do a talk on a specific subject like colour trends, window treatments or perhaps you are a social media whiz and could share that – think of something you can offer the group and submit it. Look for strategic alliances like paint stores or furnitures stores that would love to have you come and do a talk to their customers.
3. GETTING MEDIA COVERAGE – this is actually easier than you think and you do not have to have years and years of experience to have an article published in a magazine/emagazine or newspaper/enewspaper! All you need to do is ‘pitch’ an idea to the editor for a magazine and to the production manager for radio or television. They are always looking for topical stories of interest to their viewers/readers and home staging is definitely worth talking about. Often you can find an on-line submission form that will tell you specifically what they want to know about you and your topic. Take time to come up with some catchy phrases that are a little bit edgy and interesting e.g. ‘How to get your home ready for selling’ is not as good as ‘5 Top Tips To Sell In a Down Economy’. Have some great ‘Before & After’ photos ready to submit with great stories and great results and add a little emotion in there and you have a winning combination pitch.
I do consider myself a home staging expert and have been fortunate to have some great media coverage over the years. My reputation has grown in the home staging industry locally and nationally. My goal is to be internationally recognized as a home staging expert and I will continue to implement off-line and on-line marketing strategies that lead me to accomplishing this goal.