March 4, 2014 By Pres Ⓡ Staging Resource Centre
Believe it or not, anyone can call themselves an ‘expert’ in any area of business. You don’t really have to ask anyone’s permission to call yourself an expert – do you? You can claim that you are the ‘Number 1 Home Staging Company’ and no one is really going to ask you how you came up with that – are they?
You do however need to ‘be an expert’ and ‘feel like an expert’ as most Realtors and sellers would prefer to deal with a ‘home staging expert’ versus someone who doesn't see themselves the same way.
Definition of an Expert:
Someone recognized as a reliable source… An expert is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study… A person can become an expert by virtue of training, education, professional, publication or experience believed to have special knowledge of a subject beyond that of the average person…
So why do you need to be a ‘home staging & redesign expert’?
Once you consider yourself a home staging expert you can charge higher rates than others who are not yet experts in their field. Your growing reputation in the field attracts home owners and realtors who want to work with you. Other industry professionals may start to ask for advice about something they are having a challenge with or want to explore.
In my experience over the years because I positioned myself as a home staging expert I was often contact by libraries and private organizations to speak at their functions. Real estate companies look for speakers at their conferences. The media likes to profile experts and you may be contacted for television and radio shows. My magazine articles attract other publications and I get requests to write for other publications.
And, if I can do this so can you!
These are my suggestions on some of the things you can do to become an expert in home staging:
Gain Experience - if you have already started your home staging and redesign business then by the very nature of you getting out and gaining experience you are on your way to becoming an expert. If someone asks you to help them with a job – just do it!
Write Articles and eArticles - determine where you will get great exposure to start promoting yourself as an expert; contact local editors and if you get rejected just move on to the next contact; write an article once a week and send it out to as many places as you can think of; repeat…
Write a Book or eBook – you may not think you have much to write about but I believe you can write an ebook about home staging and even a book if you are a good writer. You can always hire a copy writer if this is not one of your skills.
Get Social Media Exposure – Create blog posts that provide TIPS to your target market. If you don’t have ideas of your own look at other peoples’ blogs and make an expert comment about the post. People will start to notice you.
‘Free’ Talks - find out where you can do some free talks about home staging. Libraries or community centers need to provide interesting talks to their patrons. Consider doing a talk with a realtor, mortgage broker and an inspector. With the stats on baby boomers and zoomers – downsizing is pretty topical right now.
Network - get out an mingle with your target market and other like-minded professionals; join a BNI, a Meetup group, so many new networking groups keep popping up so check out new ones rather than staying with the same ones; keep your same story for all the networking groups you go to – don’t be one thing one week, and other thing the next week; stay focused on presenting yourself as the home staging expert in your area.
Brand Recognition – create a strong brand with a strong message that you are the home staging expert your sellers and realtors need to connect with. Keep your brand consistent in all your marketing materials.
Seek Knowledge - if you have not taken a professional course in home staging then consider getting certified. Continue to take courses or workshops that increase your knowledge base about running your business.
Regardless of what your training is or what your background it is important to decide what you want your future in the home staging industry to look like. Spend some time thinking about it so that you are truly passionate about delivering the services that you provide to your clients. Focusing on what you love to do attracts more clients!
For more great Marketing Ideas check out my ‘Free Savvy Marketing Tips for Stagers‘.