January 7, 2014 By Pres Ⓡ Staging Resource Centre
Testimonials or case studies are called ‘social proof’ that promote you in your business. They are a great marketing tool to use in your website, in any marketing materials such as business card, post cards, flyers, You Tube videos and even your enewsletter.
When I was recently coaching a home stager I was surprised when she said she had never thought to ask the home seller for a testimonial. She did express some frustration with Realtors® who didn’t get back to her with their promised testimonial. A testimonial can be a few words or a few sentences that express how the client (home seller or realtor) felt about your work. They are writing it from their perception.
A case study contains more factual and sometimes statistical information such as how long the property was on the market, the obstacles to the sale, how much more the property sold for over asking and other pertinent data. You can write this up yourself based on what you know about the property, the sale, etc.
Here are a few tips that will help you get the testimonials you want.
Tips on how to receive and use great testimonials in your marketing materials to position you as an expert:
As a home stager you want to ask for testimonials from both your home seller and your realtor Once you have completed the work, send out an email request for a testimonial and you can even ‘suggest’ topics that you want them to write about – ask them to talk about their emotions (nervous, excited, etc) and how they felt when they saw the reveal (what impressed them the most) Vary your testimonials so that your potential clients can read about all of the services/differences that you make in staging, redesign and/or decorating or whatever services you offer Put their text in italics to distinguish it from other text and use “quotation marks” You can always shorten a testimonial as long as you leave in the integrity of the comments by using three dots like this … and continuing on Never wait longer than one week for a testimonial because it is most likely you will not get it – a gentle email reminder or write it for them and ask them to approve it or edit if they want to Typically in our business because of privacy issues we don’t put last names attached to any home photos – so I recommend just using a first name and the city they live in Always thank them for their testimonial either by email or better still send them a card – ‘Send Out Cards’ are great for this or any appropriate card – we all get too many emails and they can keep your card Ask for referrals once you receive their testimonials and remember to keep in touch with them on a regular basis
NB: If you don’t have a testimonial request form just email me and I’ll send you one that we use at Pres.
These are some of the home staging coaching testimonial that I have received. You can see that each one says something different and is very authentic to that coaching client.
“I had been in the home staging and redesign business for about three years and hadn't seen the growth I had anticipated. I decided to work with a business coach and I really wanted someone who understood my industry and had experience in the areas I lacked. I had read several of Dana’s comments on Linked-In and she always seemed very generous with her advice and resources. After our initial “Get To Know You” phone call I knew this was who I wanted to help me take my business to the next level. During our bi-monthly chats we set goals and she held me accountable for my own successes. Dana has guided me through our time together with inspiration, humour, friendship and compassion.”
Angela – Toronto ON
“I took the Pres Training 5 years ago and also kept my “day job” because I felt so unsure about whether or not I would be successful. My passion for redesign and staging has not wavered, and recently I decided to take the plunge and make a full time commitment to my redesign business and hired Dana as my coach. Dana’s coaching has really helped move forward in my business and break through some emotional blocks. Using her ‘Law of Attraction for Women’ technique I have gained clarity and direction for my business, as well as inspiration and confidence as an entrepreneur. I feel empowered and encouraged by the progress I am beginning to see. Dana coaching and guidance has been magic!”
Mary Ann – North Vancouver BC
“After 2 years in business without success I decided that I was ready to make a change and give my business my all. I said to myself I’m going to give it a year and if things don’t improve I’m calling it quits. I purchased Dana’s 10 Best Marketing Tips, hoping I would find new ways to market my business. I chose Dana has a coach because she is a home stager and thought she would be more helpful to me because of that. I am so glad I did! Dana has helped me so much! My confidence has greatly improved and having the ‘Goals List’ after each call has kept me on task and focused. Her coaching has lead me to making contact with an investor and realtor who are interested in working with me, which I am so excited about. I would definitely recommend Dana as a coach if you are a home stager who feels lost and doesn't know what to do next, like I was.”
Debbie – Richmond VA
“I took the Pres Staging and Redesign course at the beginning of this year, excited and nervous about starting my own business. It was such a fun and informative course and got me so excited about getting started. I feel I came away with knowledge about the business, contact information and names of people in the industry who could help me put the pieces together and start my business off on the right foot. Dana was always supportive and gave me opportunities to help her and continue my learning even after the course was completed.
I decided to hire her as a business coach recently and by the end of our 6 phone meetings I had a better and more professional website, redesign jobs on the calendar, articles in newspapers and was comfortable participating in and understanding networking groups. I now have a business I LOVE to do every day and continue to feel inspired and supported by Dana.
Thank you for everything Dana! I’m sad to know that our calls have ended because I often think of things I want to chat with you about. I can hear you now saying “keep in touch I’m not going anywhere!” and I really appreciate that about you!”
Joanne – New Westminster BC
Here’s a few sweet, short words from Louise – Chilliwack BC
Thank you from the bottom of my heart! Your passion and enthusiasm to help home stagers & designers to succeed is amazing!