Art is very personal for every home owner…

A truly personal space!

The way we treat art in a home for a home owner who is living in there home is very different than what we do for staging the home.

3 Step Process for Hanging the Art

Step 1. Lay the art on the floor with the heavier pieces on the bottom and measure between

Place Grouping On Floor

Place Grouping On Floor

Step 2. Start hanging the art on the wall measuring from the center out using levels for spaces in between

Start with lining up the center; measure 2" apart and level

Start with lining up the center; measure 2″ apart and level

Step 3. The art is now hung on the wall and the owner is ECSTATIC!

A truly personal space!

A truly personal space!

If you are really stuck on how to hang art check out our ebook: How To Hang Art Like a PRO!

 

Vacant Condo Not Staged – NO SALE; Vacant Condo Staged – SALE!

PRES Stager Tamara MacDonald of TWEAK Home Staging had the opportunity to stage a vacant condo that had been on the market for a month with no offers and guess what? You guessed it – Tweak staged it and within a week of staging, the seller received two offers – buyers were NOW showing interest!

Yet the story goes on…

However, neither offer was at a price the seller was willing to accept. As the seller was quite determined to receive a certain price for the condo, they had made up their mind to rent the condo if it didn’t sell at the end of the second month. Well as it turned out, in the final week, they received two offers and a bidding war was on! Only 4 weeks after staging, the seller ended up selling for a price they were very happy with!

Tweak LR After

Often sellers are torn between renting a property or selling a property, and it is important to realize that even if this condo had not sold, the seller was in a much better position to ask for a higher rent by having it staged so it showed beautifully!

Tweak DR After

Why Staging Works to Attract Renters
In fact the seller was already searching for a suitable renter (just in case!), and everyone who viewed the condo wanted to know if she would rent it furnished! What a great compliment! FYI – Tweak’s home staging inventory is always available for sale if a buyer is interested.

Small Patio After

Want to buy the staging furniture? You can!
If you are considering selling your property or renting your investment property, give a PRES home stager a call and if you live on the North Shore give Tweak Home Staging a call!

PRES Featured Stagers – JB Home Staging

JB Home Staging
JB HOME STAGING
Jean Burns
Web:
www.JBHomeStaging.com
Phone: 604-290-2903
Email: Info@JBHomeStaging.com

JB Home Staging was formed in March 2013 by Jean Burns a former corporate Telus employee. Since the inception Jean has staged and redesigned over 20 homes throughout the Lower Mainland. Not only does she offer Home Staging and Home Redesign (home makeovers using clients’ existing furnishings) she also offers Interior Decorating services for clients.

Many clients are so comfortable with the initial transformation that once they have sold and moved into their new home they hire her again! Jean was delighted when one of her very first clients trusted her with a small renovation project which went extremely well.

Jean has always had a passion for design, interior decor and the real estate market. Growing up, there was always some kind of project on the go which involved renovations – either knocking down walls or rearranging the room shape and size. Projects often included redecorating by adding coordinated fabrics to enhance the room and changing the paint color.

When redesigning for living or selling, Jean’s clients love the way she gets her creative juices flowing as she moves furniture around to create a new look in a room in a way they never would have thought of! Delivering a redesigned service to sell their home for the best possible price or providing them a relaxing setting for each new living area helps eliminate the stress for her clients. They get to enjoy the transformation and end result (and so does she!).

The majority of the JB Home Staging clients are often too busy to do the work or find the thought of the whole process of moving, selling, staging or redesigning overwhelming and stressful. It is Jean’s personal mission to turn every house into a home with its own unique style.

VACANT HOME PROJECTS completed by JB HOME STAGING…

This vacant townhouse had been on the market for 3 months with no offers. It was centrally located, spotlessly clean and had been totally renovated. The living room space was small and definitely needed a stager that could take this space and showcase the benefits of the room. By bringing the outdoor colors into the room prospective buyers connected emotionally with the home and
surroundings.

Living Room Staged with Rental Furnishings

Living Room

Living Room

Design Solution:
The first step was to measure each of the rooms to ensure maximizing the full potential of the furnishings of this odd shaped room. JB Home Staging strategically placed the furniture to enhance all the focal points within the room.

During the initial consultation the realtor was unsure as to where the television should be placed. JB made this a main feature to the room, placing the furniture side by side to create a sense of comfort, interest and calmness. The pop of color chosen was olive green which complemented the original wall color and added to the relaxed, inviting feel of the room.

The soft earth tones were carried through into this gorgeous master bedroom with another small pop of olive green!

Master Bedroom Staged with Rental Furnishings

Master Bedroom

Cost:
The total cost of this project for initial consultation, design concept, sourcing, installation and de-staging to the client was less than $3,000!

 

Home Owners Challenge – 2 Bedroom Vacant Condo – Vancouver, BC

Design Challenge:
This totally renovated condo in an older building in Vancouver had strong competition as it was competing with newer buildings in the surrounding areas. Even though this was much larger inside, JB Home Staging’s task was to create and show the benefits of what an older condo could look like after renovating.

Living Room During Renovations

Living Room

Living Room Staged with Rental Furnishings

Living Room

Design Solution:
JB Home Staging sourced and rented top of the line furnishings from a well-known rental company in the Fraser Valley. Jean had customized art created by a local artist for some of the walls to give a cohesive look and feel to the place. The goal was for this property to appeal to the demographic they were looking to attract.

The color story is carried through beautifully into this master bedroom.

Master Bedroom with Rental Furnishings

Master Bedroom

Cost:
The total cost of this project for initial consultation, design concept, sourcing, installation and de-staging to the client was less than $3,000!

Are Your Limiting Beliefs Stopping Your Success?

Having the ‘right’ mindset is critical to every home staging entrepreneurs’ success. Our thoughts or beliefs shape our lives and allow us to make the decisions that we make in life and in our business. Interesting that studies show that most people fill their heads with negative thoughts! Negative thinking can be a bad habit that some people are addicted to and if they spend a lot of time reading newspapers and/or watching news then 90% of that news is negative because it’s what sells!

I like this simple definition of ‘Mindset’:

Mindset

And beliefs are thoughts that you keep thinking over and over whether they are making your life or home staging business better or not. Your current business reality reflects your beliefs and the expectations/results that arise from your beliefs. Do you see yourself as successful or as a failure?

The good news is that you can change your negative thoughts into positive thoughts, and once you have more positive thoughts you believe more positive things are possible in your life and business. And more importantly,

If you change a belief your expectations will change too.

And once your expectations change you create a new reality for yourself. Now I’m not saying it’s easy but there are several techniques that you can use to change your beliefs and reprogram your thoughts. You could study NLP (neuro linguistic programming) or practice EFT (emotional freedom technique) but here is a simpler solution:

Whenever a negative thought comes into your mind, find the BEST that you can in that situation so that you create a positive thought.

And once you continue to be aware of a negative thought, you can thank it for sharing, and ask it to leave. Replace it with a new thought focused on what you want your reality to be. As a home stager it makes sense that you want to attract great ideal clients and create a thriving business.

Changing your thoughts and non-serving beliefs takes time and practice. Be patient with yourself and start now, one thought at a time…

Here are a few suggestions that might just work for you:

  • Start hanging around with more positive like-minded people and get in their energy it will help lift you up
  • Get clear on what it is you want in your home staging business – find out what business model works for you and immerse yourself in creating success
  • Set your intention before you start your work so that you know what results you are expecting – every day and long term
  • Stay focused on attaining the goals that you set but keep them realistic and attainable
  • If you go off course, correct and continue and high-five yourself for getting as far as you have in your business
  • Celebrate ALL your successes – you raise your energy level by acknowledging what has worked well for you and what you have learned
  • Expect what you want to happen – see it in your mind’s eye and hang around with people who are successful – create a vision board that shows your success
  • Model behavior that you admire and that makes you feel good – if you know another home stager who is massively successful check out what they are doing on social media sites and sign up for their newsletter
  • Everything happens for a reason and that reason is there to serve you – find the lesson in your situation and learn from it
  • When negative mindfrick happens – say ‘thanks for sharing’ and think a positive thought – what’s the best thing that can happen next
  • Spend a lot less time watching the news and reading about negative news – read uplifting books or get daily quotations that get you in the right mindset

Having a ‘winner’s mindset’ might take a little time for you, or you may already have that mindset. You’ve heard the expression ‘If you think you can, you can and if you think you can’t you can’t’. There are hundreds of home stagers who ‘think they can’ and who are creating successful home staging businesses and that is what is making this such a great industry to be part of!

June PRES Students Were Ecstatic!

The PRES 5 Day Certified Staging and Redesign training was fabulous! We always have a very diverse mix of students who come from a variety of backgrounds. June’s class of 5 students was no exception! One of our students works part-time at Home Depot in the kitchen design area, one is a realtor who loves staging, another was a woman who has just returned from living in Italy for 17 years and is also passionate about staging, one has been living in Asia for the past 25 years and has worked in senior management in many world-class hotels and one flew all the way from Moncton, New Brunswick!

While their backgrounds are diverse they all have one thing in common and that is their love for beautiful homes! Our students are naturally talented and have typically been doing staging or redesign for family and friends for ‘free’ but no longer! They loved the hands-on experience in the two client’s homes – we stage one home for selling and redesign one home for living. Our home owners were ecstatic with the results! This is what makes the PRES staging and redesign course so fabulous – we teach both home staging and home redesign.

June 2014 class

See if you can tell which one of our 4 students wrote this heart-warming testimonial…

“For the past 4 years I considered a course in Home Staging and Home Re-Design, contacting several companies offering the program. Up till now the outline of their programs, the company team(s) did not meet up with my expectations, until one day I was referred to PRES Home Staging and Re-Design. Soon after I received a call from Dana J. Smithers and just by that brief conversation over the telephone, I knew this was the training program for me, and I was not proven wrong.

I commenced the course with enthusiasm and excitement and this emotion continued to mount over the five (5) days of learning. The course was well laid out, the training materials professionally presented in addition to covering aspects from staging to redesign to strategic marketing to business start-up. Being a trainer myself I am vigilant of delivery and Colleen and Dana exceed all my expectations relating to the excellent delivery of course material, mentorship and expertise. The two (2) day practical staging and re-design in client homes/condos was an excellent experience, a most valuable part of the learning curve, the reward in seeing the delight of the homeowner when expectations were exceed beyond delight and words.

I am not a writer of testimonials however this time is an exception, for when a worthy experience of knowledge and expertise is delivered so effortless and professionally it deserves the highest of recognition. Highly recommended!

Dana and Colleen, not only were you both professional and taught us well, you were FUN!
Thank You, Thank You, Thank You!”

How to Attract More ‘Ideal’ Realtors…

Targeting Your Ideal ClientWe think we’re pretty safe in saying that most new home stagers want to accept any work that comes their way. They might think that anyone with a pulse or a check book is a good prospect, right?

Wrong for a number of reasons, but perhaps right because they will learn soon enough the type of realtor they want to avoid. We just call these ‘lessons’ and hopefully start to make better conscious choices about who we want to work with.

There are 3 steps to using what is called the ‘Law of Attraction – Deliberate Attraction’ process. Just have fun with this method and see what you do attract!

Step 1 – Identify Your Ideal Realtor

Make a list of the qualities you want in your ‘Ideal Realtor’. What seems to have brought the most success to home stagers in metropolitan areas working with realtors is to have 3 or 4 consistent, like-minded realtors who completely trust you and let you make the necessary decisions about staging. These are your ‘perfect ideal realtors’ – they pay on time, pay easily and happily, respect your company’s ability, praise your work to other realtors and clients, refer you often and never question what you have done.

You are part of their team and they also market your company in their promotional materials. They know they cannot succeed without you and your expertise. You have a meaningful, fulfilling relationship and you are their first call for home staging. They understand that if they have a client who is not happy with something that you have done, that you are prepared to sit down and discuss another solution for them. You are their ‘go-to home staging company’ and they also expect that every member of your team is as professional as you! Think of it as a ‘marriage’ that rocks!

If you live in a more rural area you may need to be working with many realtors depending on the market and the number of listings in your area. The same process applies. Determine what you want your ideal realtor to be like and focus on finding them.

Step 2 – Give Your Desire Attention

Once you have decided the characteristics of your ‘ideal realtor’ now it’s time to start praising them! You might even consider doing a Vision Board where you have photos of who you want to work with and some of their listings. Start engaging with them on social media sites such as Facebook, LinkedIn, Google Plus, Twitter (if they use it) and Active Rain.

Start connecting with them (not stalking) but get to know more about them personally and from a professional level. Where do they hang out? What networking groups do they belong to? Do they go to a club that you could join? Do you know someone who could make an introduction for you? Have you contacted a real estate office to see if you can do a talk there? And, most importantly IF you did a talk at a realtor office what was your follow up like? Did you follow up or give up? If you gave up your vibration is low and on the negative side and you will only attract more of the same.

Step 3 – Allowing Your Ideal Realtor Business Relationship to Manifest

If you are on social media a fair bit you have probably been reading some blog posts that are bad mouthing realtors! We see it in the blogs posts all the time and we would like you to STOP doing that unless you are happy spending your time, money and energy attracting realtors who don’t return your calls, don’t respect you, ask how high you can jump, don’t want to pay what you are asking for and prefer to have you feel that you are crazy asking for what you are worth!

Instead focus on what you want your realtor to be like and you must PRAISE YOUR REALTOR even if none exist YET! This is what ‘allowing’ means in the Law of Attraction. Put out there what you want and start to notice any evidence of where the realtors are starting to show up in your life now.

If you have a meeting with a realtor who does not want to pay what you are worth, thank them for your time, stick to your pricing and move along until you attract another realtor more suited to you. Every single time you meet a realtor, hear from a realtor, see a realtor’s picture – think a positive thought about them and tell yourself how much you would enjoy working with them.

You will be surprised at what starts to show up in your life. Here’s something to remember…you might not get exactly what you want right away (although you might) but stay positive about anything that comes your way. Everything has the potential to lead to you attracting and working with your ideal realtor.

Sometimes it’s good to keep a journal of all your efforts and see what you are attracting. When you find yourself feeling disheartened go to someone’s website or social media site who you really admire and know that they too had their ups and downs and YET…they made it. You can too!

PS: Watch and listen to our ‘Free Webinar’ Savvy Marketing Tips for Stagers & Stylists to find out what ‘Action Steps’ you need to take in discovering and marketing to your ideal realtor.

PPS: If you want to learn more about the Law of Attraction watch and listen to Dana’s ‘Free Webinar’, Law of Attraction – Attract More of What You Want!

Master Bedroom Gets a New Refreshed Look!

During our 5 Day Signature PRES Home Staging and Redesign training course we take students into ‘real client’s homes’ so that they apply the theory they learn in the classroom the day before. It’s what makes us stand out from other staging schools and we know when students leave the course they have all the tools necessary to take on their first client!

We love finding home owners who have just not had the time or the skills to make the most of what they have. And we all know how important a bedroom is at the end of the day! So the students decided to tackle this neglected master bedroom and turn it into a quiet haven for the busy couple.

Often once we do a room transformation the home owner is inclined to keep on with the ‘new refreshed look’ and tackle other areas of their home. We know the wall paper has had it’s glory time and perhaps stripping it off and painting will make this bedroom even more peaceful.

Before this room was sadly neglected, very cluttered and chaotic….

Before MBR

Deni MBDR 1Before

Deni MBR full on

But with some creative design ideas and a team of eager students wanting to transform the room a simpler, less hectic space is created!

Deni MBDR After

Deni MBDR before

MBR Bookcase

Most home owners do have enough that any professional stager or redesigner can come in and work with. When we do a redesign for living, we create a more personal space for the home owner. It’s all about them and how they like to live! Staging as we know is all about attracting that potential buyer to love what they see!

Lots of women in their 60s are becoming home stagers!

Years ago when PRES first opened it’s doors to offer our 5 Day Signature Certified Home Staging and Redesign course most of the students were between the ages of 30 – 45. Interestingly enough over the years we are finding that many women from 50 – 65 are quitting or retiring from their boring, stale jobs to do something more creative. And, in almost all cases home staging and decorating are something that they have been doing their entire life, get oodles of compliments about it, and have finally given themselves permission to do something about it! While many do take the PRES home staging and redesign course, many take other online courses and then just STOP because they are unsure of how to really get the business going.

This is a recent testimonial from a women in her 60s who hired Dana J. Smithers the PRES Business Success Coach to help get her business off the ground. Even though she took another online staging course she felt she didn’t know enough to really confidently put herself out there. She had also signed up for a ‘Law of Attraction’ course that Dana teaches and that helped her get focused on who she wanted as an ideal client and what her ideal ‘part time business’ would look like. She had the right mindset after that!

Jean Shatalow

My last call with Dana was bittersweet. “Bitter” because I knew this was the end of our three month coaching call program and “sweet” because with a job well done by Dana, I have a confidence that is helping me move on to achieve my dream of being a professional home stager. By listening and asking key questions, Dana would put a plan of action together each call that helped me to stay focused and build my business with a firm foundation. Insightful advice, suggestions and wisdom given by Dana always helped me to see that all things are possible if one is willing to apply themselves to the task at hand. Dr. Seuss said, “You’re off to great places, today is your day. Your mountain is waiting, so get on your way!” I know I can be on my way thanks to Dana. Jean – Shatalow Home Staging.”

And even though Jean has work to do on her marketing materials like her website and getting more active in social media – she is taking one step at a time to get there! Congratulations Jean and we see huge success awaiting you!

Realtors are looking for Certified PRES Home Stagers!

The home staging business is thriving! Realtors and home owners are impressed with the PRES Graduates who have completed our 5 Day Signature Certified Home Staging + Redesign course. Home staging is now seen as a necessity – in fact there are many realtors who will not accept a client if they do not use their home staging experts!

Our next PRES 5 Day Certified course is happening on June 9 – 13 and we only have a few spots left! Many of the PRES graduates have built very successful businesses and continue to expand each year. One of the differences between PRES and other home staging schools is that we teach BOTH home staging and redesign in the same course. Other schools require that you take two separate courses and pay for two separate courses!

Our Signature 5 day hands-on professional PRES Staging & Redesign certification course is happening on June 9 – 13, 2014. You can take our online Certified PRES Home Staging & Redesign Home Study program at your own pace anywhere in the world!

Besides learning the theory behind home staging and redesign we take you into real client’s homes to do the actual hands-on training! This is where you start your Portfolio of great ‘Before and After’ photos. Then we spend a full day in each home where you get to practice our 10 Step Secret Formula for staging and redesigning any room! You receive a 200+ page manual that is updated on a regular basis and you learn how to run your business. We spend a full day on marketing and starting up your business.

PRES Students Building their Portfolio

PRES Students Building their Portfolio

And here are a few other Bonus offers that none of the other home staging schools offer!

PLUS enjoy our NEW VENUE - we are the only home staging school to hold our course at Fluff Rentals – the most amazing rental inventory showroom in Vancover BC! (value priceless!) We are the ONLY staging school to teach at the Fluff Design and do a practice quote using Fluff inventory!

Art is the best place to start when choosing your 'colour story' for your project

Art is the best place to start when choosing your ‘colour story’ for your project

PLUS Receive 2 Coaching Calls Free! With home staging industry leader Dana Smithers for the PRES 5 Day Training OR the PRES Home Staging Home Study Program (value $300)

PLUS become eligible as one of our monthly PRES Featured Stagers. This is a prestigious opportunity as PRES stagers receive great exposure to our PRES database which helps promote their business!

PLUS Receive Special Pricing on all PRES Professional Development Courses – you receive a generous discount on our Colour Course, Presentation Course and our sought after Top 10 Marketing Strategies for Stagers & Stylist course! More new ones to come your way soon!

Maria Waterman & Linda use the colour wheel for determining the colour scheme!

Maria & Linda use the colour wheel for determining their colour scheme!

PLUS Receive a ‘FREE’ personally autographed Start and Run Your Home Staging book written by industry leader Dana J. Smithers! This book has changed many a home stagers life and is filled with tips and tricks of the trade.

Start & Run a Home Staging Business Book

And one more thing…You receive our special ‘PRES Goodie Bag’ with some must-have tools so that when you leave the course you are ready for your first job!

The PRES instructors are Colleen McClure who also has an extremely successful interior decorating, window coverings and home staging business and Dana Smithers who is Canada’s ‘Staging Guru’ and wrote the book Start & Run A Home Staging Business. She is also the founder of PRES Staging Training school and well known in the industry. Colleen and Dana have teamed up to maximize the learning you receive when you take either our Certified 5 days PRES Staging and Redesign ‘hands-on’ course or our Certified PRES online Home Staging and Redesign course.

Are you longing to become a home stager?

There have been some very exciting changes happening at the PRES® Staging Resource Centre and home stagers are busier than ever! This is all great news for anyone who is interested in moving into the exciting world of home staging and redesign. And even better news IF you REGISTER for the June 9 – 13, 2014 course by MAY 9th you SAVE $200!

Colleen and Dana at Fluff resized

Colleen McClure is the new Owner of PRES® and the Founder and Creative Director Dana Smithers is busier than ever with coaching home stagers throughout North America! Colleen and Dana have teamed up to maximize the learning you receive when you take either our Certified 5 days PRES Staging and Redesign ‘hands-on’ course or our Certified PRES online Home Staging and Redesign course. Colleen and Dana will be team training and Dana will continue to be the PRES Business Success Coach! Colleen taught her first PRES course in April to rave reviews!

SAVE $200 Register before May 9th!

Our signature 5 day hands-on professional PRES Staging & Redesign certification course is happening on
June 9 – 13, 2014

+ PLUS enjoy our NEW VENUE – we are the only home staging school to hold our course at Fluff Rentals – the most amazing rental inventory showroom in Vancouver BC! (value priceless!) We are the ONLY staging school to teach at the Fluff Design and do a practice quote using Fluff inventory!

+ PLUS Receive 2 Coaching Calls Free! With home staging industry leader Dana Smithers for the PRES 5 Day Training OR the PRES Home Staging Home Study Program (value $300)

+ PLUS become eligible to become one of our monthly PRES Featured Stagers. This is a prestigious opportunity as PRES stagers receive great exposure to our PRES database which helps promote their business!

+ PLUS Receive Special Pricing on all PRES Professional Development Courses – you receive a generous discount on our Colour Course, Presentation Course and our sought after Top 10 Marketing Strategies for Stagers & Stylist course! More new ones to come your way soon!

+ PLUS Receive a ‘FREE’ personally autographed Start and Run Your Home Staging book written by industry leader Dana J. Smithers! This book has changed many a home stagers life and is filled with tips and tricks of the trade.

+++++ And one more thing…You receive our special ‘PRES Goodie Bag’ with some must-have tools so that when you leave the course you are ready for your first job!

Colleen McClure with studentsCollee McClure at Fluff with new stagers Graduates with certificates

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