Tips For Launching Your Home Staging Business

So, you’ve finally listened to that little voice telling you to follow your dreams and become a home stager and redesigner. You paid your tuition, completed your program and framed your certificate.  You did it! You are finally on your way to having an exciting career in design.  Now all you need to do is start your own business and find your first client.

This may seem like an insurmountable task. Starting a business is not for the faint of heart!  However, with a little thought and planning you will feel more confident. Here are some helpful tips to get you on your way.

  1. Reserve your domain name first.

    Make sure when you are choosing a name for your business you check to make sure that the domain is available for the name you wish to use.  You don’t want to make the mistake of registering your business with the government only to find out that the domain name is unavailable.

  2. Build a stunning website.

    One of the most powerful marketing tools you will have will be your website. It will be the home of your portfolio, where potential clients can find out more about you and where they can interact with your brand 24/7.  If you don’t possess the necessary skills to create your own site, you will need to invest in having this created for you by a competent web designer.

    This will likely be one of the most expensive steps to starting your own business.  However, in a visual business like staging you need to represent your business professionally online.

  3. Network with realtors in your desired area.

    Realtors are the lifeblood of a stager’s business. Do some research and make a list of some realtors you would like to work with.  Invite them for coffee to discuss a mutually beneficial business relationship.

  4. Design business cards that compliment your brand and have them printed in large quantities.

    If you are serious about promoting your business, you will need more business cards than you think; 500 is a good number to start with. You never know when you might meet someone who is interested in your services or knows someone who needs your help. A business card contains all pertinent contact information and should be designed to reflect your company style.

  5. Create a one-page business plan.

    A business plan doesn’t need to be overly formal or long unless you are planning to approach lenders and partners with it.  This business plan is for you.  It is a roadmap for you to use to guide you through the days and weeks ahead.

A business should at least contain these three elements:

  1. What you are wanting to achieve with your business.
  2. How you are going to find your clients. What marketing strategies you will implement.
  3. How much money you will need to start your business and what you are expecting to earn from your business.

These are just a few ideas to help you get your business started. With a little preparation, you will be on your way to having the business of your dreams.

Warm Up With A Faux Fireplace

Nothing warms up a room on a cold winter’s day quite like a welcoming fireplace.  However, it isn’t always possible to have a wood burning or gas fireplace installed where you would like to have one.  That doesn’t mean that you have to do without though.  Today,  fireplace manufacturers are very creative and are designing faux fireplaces that rival many of their traditional counterparts .  Today’s faux fireplaces are beautiful and functional and there are models to suit all design styles.

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PRES Featured Stager: Shelagh Seadon of Working The Room Design

Shelagh Seadon
Shelagh Seadon
Working The Room Design

Web: www.WorkingTheRoomDesign.com
Phone: 778-689-0926
Email: Shelagh@WorkingTheRoomDesign.com

Working The Room Design is a full service staging and design company founded by Shelagh Seadon. Though Shelagh has been staging and decorating for many years, it has only been this past year that Shelagh finally decided to get serious and commit to staging full time. In less than a year, Shelagh got her staging certification from PRES Staging, put up her new website and hung out her shingle as a professional
stager and decorator with her new business, Working The Room Design.

Shelagh’s design philosophy is to “use what you have” first. This is something her client’s really appreciate. Designers often get a bad rap for being too free with money that is not their own. Shelagh feels that most homes have too much “stuff” and that effective staging is more of a process of editing rather than simply adding new furnishings. Clients find it reassuring to know that their money is being carefully spent where it matters most.

Like a true professional in the design field, Shelagh is very passionate about her work. She loves to transform uninspiring spaces that seem to hold no promise into spaces that draw people in and make them want to stay.

Here are a few before and after photos showing some of Shelagh’s recent work. You can find out more about Shelagh and Working The Room Design by going to her website.

STAGING PROJECTS

Bedroom

Kitchen

Living Room

Staging Tips For The Holidays

Thanksgiving is the kick-off to the holiday season and can be the perfect opportunity to dress up your home for the sale. With some thoughtful preparation and a “less is more” attitude, decorating your home for the holidays should be a cinch. Here are a few tips to get you through the holiday selling season:

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Keep decorations simple.  Too many decorations or ones that are too garish will turn many buyers away.  A bowl of glass ornaments and a small decorated tree will be enough to help potential buyers imagine their own holidays in the house. A tree that’s too big or a room littered with decorations will make a house feel crowded – the opposite effect you are trying to achieve.

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Limit outdoor ornaments.  A wreath and a festive urn or two beside the front door is a tasteful way to dress up a house.  Inflatable snowmen and blinking reindeer have no place in selling your home during the holidays.

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Be mindful not to decorate with overtly religious ornaments. You don’t want to exclude buyers from other countries and faiths.

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Scent your home lightly.  Birch bark, fir trees and cinnamon are welcoming scents in small doses.  You don’t want it to appear that you are masking an unwanted odour.  Also, many people have allergies and can be sensitive to overpowering fragrances.

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Networking… Your Best Marketing Tool

We all know the importance of knowing the “right people”. People who are connected to your potential clients who can personally use your services and/or refer others to you. A network is the quickest and most efficient way to make these connections.

There are many different groups out there. There are women’s groups, industry specific groups as well as groups for home stagers and designers. It is important to go to several of these groups first as a guest to see which ones are worth your investment of both time and money.

Here are a few benefits of joining a business network:

  1. A network is like an unpaid sales team working for you when you are busy doing other things.
  2. A network generates referrals which will eventually lead to increased sales.
  3. It expands the number of individuals who know about you and your business.
  4. It is a great way to keep you motivated in your business. Talking to other business owners inspires new ideas and provides a wealth of experience to draw from.
  5. It helps you to define your business more clearly as you are continually practicing your pitch to other members.
  6. You are able to gain valuable business advice from other more experienced business owners.
  7. On a more personal level, networking forms friendships. One of the perks of frequently attending networking groups is that some of your contacts will actually become your friends and it is always nice to see a friendly face in the crowd when you attend networking events.

Wallpaper Inspirations

Wallpaper is one of those design trends that come and go.  In recent years, wallpaper has really made a come back with more choices and broader applications than we have ever seen in the past.

Many people are reluctant to try wallpaper, especially if they have ever had to remove old wallpaper.  However, unlike the papers of the past, today’s wallpapers are much easier to remove.  Also, trendy applications are generally limited to one wall instead of an entire room.  So, today there are no excuses not to liven up your rooms with a pop of pattern!

Here are a few inspiring ways to use wallpaper:

1) As drawer liners.

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2) A mural as a statement piece.

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3) A single wall application as a backdrop for a gallery wall.

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4) A modern powder room.

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5) A pretty storage display.

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Get Your Property Staged On Us!

PRES training home clients are ecstatic over the transformations in their home! We’re looking for homes for October 6-10, 2014.

During the 5 day PRES Staging & Redesign Training course, students are taken into real clients’ homes to apply the theory they learned in the classroom. Our training home clients are carefully selected by the PRES Staging trainer and owner, Colleen Mc Clure. What’s essential in the training homes is that there are at least 3 major rooms to transform, enough art and accessories to work with. Some homes may have more opportunity for learning proper furniture placement and others may provide the perfect opportunity for teaching the ‘art of hanging art’. Whether we are staging the home to sell, or transforming the home by redesigning it for living the outcome for the client is the same – they LOVE the transformation!

In this home the client was struggling with how to make everything she loved look good together. When you are redesigning the home for living it’s important to transform the home by using as many of the client’s things as you can. Having said that not everything goes back into a room once we start building it back up using our 10 Step Secret Formula!

The Living Room BEFORE:

Living room is overcrowded with furniture and too many things - lovely as they are.
Living room is overcrowded with furniture and too many things – lovely as they are.

The Living Room AFTER:

So much more room to breathe. She still is surrounded by all her french treasures but now we can breathe!
So much more room to breathe. She still is surrounded by all her french treasures but now we can breathe!

This is her testimonial which says it all…

When I walked in my home all I could say was “Wow!” I was taken aback immediately by the sense of being welcomed into my own home, stunned by the spaciousness and a feeling that the rooms can breathe again. With styled shelves, walls complimented with art, properly placed furniture and treasured items beautifully displayed, it became the space I wanted it to be. If you want your home staged or redesigned invite PRES Staging program in the door because you won’t be disappointed!

If this is something you are interested in participating in let us know by going to our PRES Training Home Page. Just click on this link Criteria to Qualify as a Training Home  or simply fill in the contact form here.  We will be in touch soon!

*Sorry, this offer is only for home owners in the Lower Mainland BC.

Art is very personal for every home owner…

A truly personal space!

The way we treat art in a home for a home owner who is living in there home is very different than what we do for staging the home.

3 Step Process for Hanging the Art

Step 1. Lay the art on the floor with the heavier pieces on the bottom and measure between

Place Grouping On Floor

Place Grouping On Floor

Step 2. Start hanging the art on the wall measuring from the center out using levels for spaces in between

Start with lining up the center; measure 2" apart and level

Start with lining up the center; measure 2″ apart and level

Step 3. The art is now hung on the wall and the owner is ECSTATIC!

A truly personal space!

A truly personal space!

If you are really stuck on how to hang art check out our ebook: How To Hang Art Like a PRO!

 

Vacant Condo Not Staged – NO SALE; Vacant Condo Staged – SALE!

PRES Stager Tamara MacDonald of TWEAK Home Staging had the opportunity to stage a vacant condo that had been on the market for a month with no offers and guess what? You guessed it – Tweak staged it and within a week of staging, the seller received two offers – buyers were NOW showing interest!

Yet the story goes on…

However, neither offer was at a price the seller was willing to accept. As the seller was quite determined to receive a certain price for the condo, they had made up their mind to rent the condo if it didn’t sell at the end of the second month. Well as it turned out, in the final week, they received two offers and a bidding war was on! Only 4 weeks after staging, the seller ended up selling for a price they were very happy with!

Tweak LR After

Often sellers are torn between renting a property or selling a property, and it is important to realize that even if this condo had not sold, the seller was in a much better position to ask for a higher rent by having it staged so it showed beautifully!

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Why Staging Works to Attract Renters
In fact the seller was already searching for a suitable renter (just in case!), and everyone who viewed the condo wanted to know if she would rent it furnished! What a great compliment! FYI – Tweak’s home staging inventory is always available for sale if a buyer is interested.

Small Patio After

Want to buy the staging furniture? You can!
If you are considering selling your property or renting your investment property, give a PRES home stager a call and if you live on the North Shore give Tweak Home Staging a call!

PRES Featured Stagers – JB Home Staging

JB Home Staging
JB HOME STAGING
Jean Burns
Web:
www.JBHomeStaging.com
Phone: 604-290-2903
Email: Info@JBHomeStaging.com

JB Home Staging was formed in March 2013 by Jean Burns a former corporate Telus employee. Since the inception Jean has staged and redesigned over 20 homes throughout the Lower Mainland. Not only does she offer Home Staging and Home Redesign (home makeovers using clients’ existing furnishings) she also offers Interior Decorating services for clients.

Many clients are so comfortable with the initial transformation that once they have sold and moved into their new home they hire her again! Jean was delighted when one of her very first clients trusted her with a small renovation project which went extremely well.

Jean has always had a passion for design, interior decor and the real estate market. Growing up, there was always some kind of project on the go which involved renovations – either knocking down walls or rearranging the room shape and size. Projects often included redecorating by adding coordinated fabrics to enhance the room and changing the paint color.

When redesigning for living or selling, Jean’s clients love the way she gets her creative juices flowing as she moves furniture around to create a new look in a room in a way they never would have thought of! Delivering a redesigned service to sell their home for the best possible price or providing them a relaxing setting for each new living area helps eliminate the stress for her clients. They get to enjoy the transformation and end result (and so does she!).

The majority of the JB Home Staging clients are often too busy to do the work or find the thought of the whole process of moving, selling, staging or redesigning overwhelming and stressful. It is Jean’s personal mission to turn every house into a home with its own unique style.

VACANT HOME PROJECTS completed by JB HOME STAGING…

This vacant townhouse had been on the market for 3 months with no offers. It was centrally located, spotlessly clean and had been totally renovated. The living room space was small and definitely needed a stager that could take this space and showcase the benefits of the room. By bringing the outdoor colors into the room prospective buyers connected emotionally with the home and
surroundings.

Living Room Staged with Rental Furnishings

Living Room

Living Room

Design Solution:
The first step was to measure each of the rooms to ensure maximizing the full potential of the furnishings of this odd shaped room. JB Home Staging strategically placed the furniture to enhance all the focal points within the room.

During the initial consultation the realtor was unsure as to where the television should be placed. JB made this a main feature to the room, placing the furniture side by side to create a sense of comfort, interest and calmness. The pop of color chosen was olive green which complemented the original wall color and added to the relaxed, inviting feel of the room.

The soft earth tones were carried through into this gorgeous master bedroom with another small pop of olive green!

Master Bedroom Staged with Rental Furnishings

Master Bedroom

Cost:
The total cost of this project for initial consultation, design concept, sourcing, installation and de-staging to the client was less than $3,000!

 

Home Owners Challenge – 2 Bedroom Vacant Condo – Vancouver, BC

Design Challenge:
This totally renovated condo in an older building in Vancouver had strong competition as it was competing with newer buildings in the surrounding areas. Even though this was much larger inside, JB Home Staging’s task was to create and show the benefits of what an older condo could look like after renovating.

Living Room During Renovations

Living Room

Living Room Staged with Rental Furnishings

Living Room

Design Solution:
JB Home Staging sourced and rented top of the line furnishings from a well-known rental company in the Fraser Valley. Jean had customized art created by a local artist for some of the walls to give a cohesive look and feel to the place. The goal was for this property to appeal to the demographic they were looking to attract.

The color story is carried through beautifully into this master bedroom.

Master Bedroom with Rental Furnishings

Master Bedroom

Cost:
The total cost of this project for initial consultation, design concept, sourcing, installation and de-staging to the client was less than $3,000!

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